Google Ads Management for Roofing, Plumbing & HVAC Get Calls This Week, Not Next Quarter

SEO plays the long game. Google Ads puts you in front of a homeowner the second they search. Built for emergency work, slow seasons, or launching in a new service area.

Stop paying agencies that don't understand the trades
Highly targeted campaigns built around the jobs you actually want
Call tracking down to the keyword that produced the lead
Flat management fee. Ad spend goes straight to Google, never marked up
Why Specialists

PPC Built for the Trades, Not Ecommerce

Roofing, plumbing, and HVAC accounts don't behave like an online store. Search volume spikes with weather. The highest value job is often the least searched term. Half your clicks are homeowners hunting for a free DIY answer. We only run accounts in these three trades, so we're not learning any of that on your budget. We manage Google Ads and Local Service Ads for roofing, plumbing, and HVAC companies across California and nationwide, from Los Angeles and Orange County to San Diego and the Bay Area.

Every campaign tracked to the keyword level, optimized weekly, reported in plain English. You always know what your money did.

Get Started
Campaigns run entirely for you.

You focus on the jobs coming in.

Transparent monthly reporting.

Exactly where the budget went, what worked, what we're fixing.

We advocate for what makes money.

Impressions and clicks aren't results. Booked jobs are.

Expectations

How Long Does It Take to Get Results From Paid Ads?

Paid search is the fastest channel we run, but fast still has a shape. Here's the honest first ninety days.

Days 1 to 14

Tracking first

Call tracking, conversion tags, landing pages go in before one ad runs. Nothing launches unmeasured. First calls usually land inside two weeks.

Days 15 to 60

Sculpting

Real search terms roll in and we cut hard. Negative keywords, bid adjustments, ad copy rewrites. Cost per lead typically drops.

Days 60 to 90

Momentum

The account has enough data to shift budget toward what books work. Performance stabilizes. Growth starts compounding.

We'll Set Up Ads That Convert

Effective Paid Ads Management
for Growth Minded Contractors

We build PPC campaigns for your business specifically, tracked to the keyword level. Every ad targets the right audience and drives measurable results, so you win more of your market. Call tracking to detailed insights, your ad spend works.

Ad campaigns built and run for you, entirely. You focus on results.
Transparent reporting, every month. Where the budget went, what worked, what's improving.
We advocate for what makes you money. Fluffy metrics and unqualified leads don't matter to us. Your bottom line does.

Data Driven Strategy

Industry knowledge plus first party data, built into strategies that resonate with your customers.

In Depth Lead Tracking

Every lead tracked to the keyword level. Full visibility, real optimizations.

Conversion Focused Landing Pages

Dedicated pages built to convert, so more leads become customers.

Comparison

Why Choose a Specialist Over a Generalist

All three are real options. Here's the honest difference.

Performeum
Budget Agency
In House / DIY
Point of contact
The person managing your account is the person you call.
No response, or automated check ins.
Someone in house wearing four other hats.
Lead quality
Campaigns built around the jobs you want to book.
High lead count, low close rate.
Hard to judge without benchmark data.
Reporting
What every dollar did, same day each month.
Vague dashboards, moving goalposts.
Whatever you remember to check.
Strategy
Trades only. We already know your seasonality.
Cookie cutter template accounts.
Learning on live budget between jobs.
Spend markup
None. Straight to Google on your card.
Often a percentage of spend.
None, but no leverage either.
Right Now

Your Ideal Customers Are Searching. Will They Find You?

Someone in your service area is typing your service into Google right now. Paid search is the only channel that puts you at the top of that result today, not next quarter.

We identify the money making terms and write the ads that win them.
We report monthly on progress tweaking consistently instead of setting and forgetting.
You see which ads convert which terms win, what each lead cost.
FAQ

Commonly Asked Questions

What contractors actually ask us about running paid ads.

Still have a question? Ask us →

You bid to appear when a homeowner searches a term you care about, and you pay only when they click. The hard part isn't the bidding. It's deciding which searches are worth money and which are homeowners hunting for a free answer. That filtering is most of the job.

No. Our $1,500 a month covers building and managing the campaigns. Ad spend runs separately, straight to Google on your card, never marked up.

Most single market contractors see predictable results at $2,500 to $5,000 a month. Start lower in a smaller city. Competitive metros with high ticket replacement work often need more.

Both put you in front of people on Google. PPC pays for placement and works immediately. SEO earns placement, takes months, keeps working after you stop paying. Ideally you own the ads, the map pack, and the organic results for your best terms.

The Google Guaranteed listings above everything else on home service searches. You pay per lead, not per click, and Google verifies your license and insurance. Usually the first thing we set up.

Yes. The account is yours, your name, your billing. Take it with you, campaign structure and landing pages included.

Ready to Get Found First?

Book a free audit and see exactly where your marketing stands today. No pressure, no obligation.