Contractor SEO Case Studies Real Clients. Real Rankings. Real Calls.

Every number below comes from a live client account, pulled from Google Business Profile, Search Console, and GA4. Where they started, what we did, and what moved.

3
Clients documented
3 of 3
Now in the local pack
+121%
Median call growth
2
Named by ChatGPT
01 Roofing Altoona, FL

From invisible on Maps to first among licensed local roofers

PRO Dry Roofing · prodryroofingllc.com
Where they started
  • Low visibility on Google Maps
  • Few organic leads
  • Weak organic website traffic
Keywords we targeted
roofing companies in Altoona Florida
roofer in Altoona
Verified where it counts
Google AI Mode

Searched "roofing companies in altoona florida." Pro Dry Roofing appears first among the licensed local companies listed.

ChatGPT

Asked "Who is the best roofing company in Altoona Florida?" ChatGPT names Pro Dry Roofing among the top featured, best reviewed contractors.

Standard search

Leads the results page with strong reviews and detailed listing information.

+181.2%
Calls from profile
90+ calls vs. Apr–Aug 2023
+71.2%
Website clicks
190+ clicks vs. Aug–Dec 2023
Ranked
Local pack
Both target keywords in the local pack
Named
AI Mode & ChatGPT
First among licensed locals
Map grid rankings Average map rank went from 10 to 1 across the service area.
Before and after Google Maps local grid rankings for roofing companies in Altoona Florida, showing average map rank improving from 10 to 1
BrightLocal grid tracking · keyword: roofing companies in Altoona Florida
02 Pool Construction Los Angeles, CA

Page two of Google into the local pack, four keywords deep

Royal Globe Pool Construction · royalpoolbuilderslosangeles.com
Where they started
  • Low visibility on Google Maps
  • Few leads coming in
  • Weak organic traffic
Keywords we targeted
swimming pool builders Los Angeles
pool contractors Los Angeles
pool builder Los Angeles
swimming pool contractors Los Angeles
Verified where it counts
Google AI Mode

Searched "best pool builder in los angeles." Royal Globe is named among the top recommended pool builders.

ChatGPT

Asked "best pool builders in Los Angeles," ChatGPT names Royal Globe as its top recommendation.

GA4

Organic search overtook direct to become the number one traffic channel on the site.

+121.4%
Calls from profile
62 calls vs. Mar–Jul 2024
+103%
Organic sessions
Now the #1 traffic channel
1,000%+
Phone clicks from site
Last 90 days
4 of 4
Keywords in the local pack
All targets ranked
Map grid rankings Average map rank went from 10.6 to 1.6 across the service area.
Before and after Google Maps local grid rankings for swimming pool builders in Los Angeles, showing average map rank improving from 10.6 to 1.6
BrightLocal grid tracking · keyword: swimming pool builders Los Angeles
03 Construction & Remodeling San Antonio, TX

Zero organic leads to the local pack in a crowded metro

Blue Horizon Remodeling · bluehorizonremodeling.com
Where they started
  • Very competitive industry
  • Low visibility on Google Maps
  • Zero organic leads
  • Weak organic traffic
Keywords we targeted
remodeling contractors San Antonio
home remodeling San Antonio
Verified where it counts
Google AI Mode

Searched "best home remodeling contractors in San Antonio." Blue Horizon appears among the top recommended local companies.

GA4

Organic sessions climbed 206.5% with new users growing alongside direct traffic.

Engagement

Phone number clicks straight from the website jumped more than 1,475%.

50
Calls from profile
May–Aug 2025
+206.5%
Organic sessions
Last 90 days
1,475%+
Phone clicks from site
Last 90 days
Ranked
Local pack
Both target keywords in the local pack
Map grid rankings Average map rank went from 12.3 to 1.5 across the metro.
Before and after Google Maps local grid rankings for remodeling contractors in San Antonio, showing average map rank improving from 12.3 to 1.5
BrightLocal grid tracking · keyword: remodeling contractors San Antonio
The Playbook

The Same Eight Moves, Every Time

Every result on this page came from the same process. No secret sauce, no black box.

01

Google Business Profile

Rebuilt from the ground up: categories, service area, services, hours, description.

02

Service Pages

Built or improved in WordPress, structured around the searches that turn into jobs.

03

On Page & Technical SEO

Speed, structure, and keyword targeting across the whole site.

04

Conversion Work

Making sure the traffic that arrives actually calls or fills out the form.

05

Consistent GBP Posts

Maps rewards active profiles. New posts and photos go up every month.

06

Citations & Links

Local citations cleaned up and built out, plus local link building.

07

Performance Tracking

GA4 and Search Console wired up so every claim can be checked.

08

Heatmap Monitoring

BrightLocal grid tracking so we see rankings block by block, not just city wide.

Straight Talk

What These Numbers Do and Do Not Promise

Three clients, three different trades, three different markets. Every figure came out of the client's own Google Business Profile, Search Console, and GA4, over the timeframes listed on each card.

What we will not tell you is that your market will move the same way. Competition, review count, and how long your profile has existed all change the timeline. What we will tell you on the audit call is what your specific market looks like and whether we think we can move it.

Want Results Like These?

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