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Become the Contractor Your Market Calls First.

We help roofing, plumbing, and HVAC companies take over the map pack, earn a reputation homeowners trust, and turn their website into a 24/7 salesperson.

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Summit Peak Roofing
5.0 ★★★★★ (128)
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Summit Peak Roofing
5.0 ★★★★★
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Jason R.
"Their price transparency was really helpful. They got the work done fast for us, and the team was great to work with."
Jason R.
Trusted by contractors like these
PRO Dry Roofing, Performeum client Royal Pool Builders Los Angeles, Performeum client Blue Horizon Service Pro, Performeum client
Who We Serve

Built for the Trades. Nothing Else.

Three industries. That's it. Every strategy we run is built for exactly your kind of business, never stretched thin across ten others. Tell us about your business and we'll hand you a free audit.

Roofing crew working on a residential roof
Roofing
Plumber servicing a residential water system
Plumbing
HVAC technician servicing an air conditioning unit
HVAC
The Reality

Your Marketing Is Working Against You.

Most contractors don't have a lead problem. They have a visibility problem wearing a lead problem's clothes, and a generalist agency will never spot the difference.

The Problem

Your Agency Is Learning Roofing. On Your Budget.

An agency juggling dentists, gyms, and roofers is guessing at how a homeowner searches for a burst pipe at midnight.

→ We only work in roofing, plumbing, and HVAC.
The Problem

You Talk to a Middleman. We Skip That.

Most shops route you through an account manager relaying messages from a strategist you'll never meet.

→ You deal directly with the person running your account.
The Problem

Your Budget Is Funding Someone Else's Portfolio.

Every dollar spent outside search is a line item padding an agency's case study, not your lead count.

→ Local SEO, AEO, and Google Ads. Nothing else.
Our Process

See How Easy It Is to Get Started With Us

One service or all five, the process stays the same: efficient, built around you, no surprises.

01
Video call

Quick Intro Call

Fifteen minutes to learn your goals. Five to see if we're actually a fit.

02
60 min · video

Strategy Meeting + Proposal

The deeper conversation. What working together actually looks like, no vague promises. If it fits, you get a proposal.

03
Week 1

Onboarding + Kickoff

Meet your strategy team. We pull everything about your business and your ideal customer straight from you, and make the switch to Performeum painless.

04
Weeks 2 to 4

Web Design + Strategy

Nothing off the shelf. You see the design and the strategy before any of it goes live.

05
Ongoing

Monthly Reporting Rhythm + Adapt

One hour a month. One call. Every bit of work documented, so nothing about your reporting is a mystery.

Services

How We Get You Booked

Five services. Tap any one to see how it works.

Most homeowners never scroll past the map pack. Miss that pack and you don't lose a little business, you disappear. Local SEO puts you in front of the searches that actually turn into jobs: "roofer near me," "emergency plumber [city]," "HVAC repair [city]."

Get My Free SEO Audit →
SEO feels like a black box.
You get a clear breakdown of the work, every month.
Rankings take forever with a generalist agency.
We already know your industry. We're not learning it on your dime.
Generic keywords don't bring in real jobs.
We target the exact searches homeowners use right before they call.

Homeowners are asking ChatGPT and Google's AI Overviews who the best plumber in their city is, and getting a short list of names, not ten blue links. AEO makes sure yours is on it.

Ask About AEO →
AI search is new and confusing.
We optimize your site and listings for exactly how AI tools pull answers.
Competitors are getting ahead.
Early AEO work compounds. Wait, and someone else owns the list.
It feels separate from SEO.
We build it straight into your Local SEO strategy. No bolt on.

SEO plays the long game. Google Ads puts you in front of a homeowner the second they search, which is exactly what an emergency job, a slow season, or a new service area needs. We build it, run it, and optimize it weekly so your budget chases real leads, not clicks that go nowhere.

Talk to Us About Ads →
Ad spend disappears with nothing to show for it.
Full visibility into what every dollar did.
Agencies set it and forget it.
We're in your account weekly, not quarterly.
Leads aren't qualified.
Campaigns built around the jobs you actually want.

Two contractors, similar price. The reviews decide it. We make it effortless for happy customers to leave one, we answer every single review, and we shut down damage before a bad one can do it.

Improve My Reviews →
Techs forget to ask.
We build a system that asks for you.
Negative reviews sit there unanswered.
Every review gets a timely, professional response.
Your review count looks thin next to competitors.
Steady growth, month over month.

Most contractor sites look the same and convert worse. We build fast, mobile first sites for roofing, plumbing, and HVAC companies, structured so a homeowner can call or request a quote in one tap. SEO isn't bolted on after launch. It's built in from day one.

See Web Design Options →
Generic templates look cheap.
Every site is built for your brand and your trade, specifically.
Designers who don't understand SEO.
Built with SEO structure from the ground up.
You don't own your own site.
You own it outright. Take it anywhere.
Andree Contreras, Founder of Performeum
Our Promise

You Deserve a Marketing Partner Who's Straight With You

"Most contractors have been burned by an agency that overpromised and underdelivered. I started Performeum to do it differently, with real, transparent work every month, built specifically for roofing, plumbing, and HVAC companies. I'm hands on with every account, because I'd rather earn your trust with results than a sales pitch."

Andree Contreras signature
Andree Contreras
Founder, Performeum
Pricing

Pricing Options That Fit Your Business

Most contractors overspend on marketing that underdelivers. We're built the opposite way: only the work that drives leads, calls, and booked jobs.

01

Local SEO

Google Business Profile, service and city pages, technical SEO, citations, monthly reporting.

$2,500 /mo
Starting price, SEO only
Most Popular

Local SEO + AEO

Everything in Local SEO plus answer engine work so AI tools name you as the trusted answer.

$3,500 /mo
Most contractors start here
03

Google Ads

LSA and Search campaigns, call tracking, weekly optimization, landing pages.

$1,500 /mo
Excludes ad spend, paid direct to Google
04

Google Review Management

Review request system, every review answered, negative review triage, monthly photos.

$495 /mo
Add to any package
05

Custom Website

Custom mobile first build, service and city templates, quote forms, speed and tracking setup.

$2,000 +
One time build, scales with scope

Want two or three of these together?

Most clients pair Local SEO + AEO with either Google Ads or Review Management. Tell us your market and we'll scope it.

Package Options? Talk to Us
FAQ

Questions Contractors Ask Us

Straight answers, including the awkward one about not having a decade of case studies yet.

Still have a question? Ask us →

We only work with roofing, plumbing, and HVAC companies. That's it. No splitting attention across industries that have nothing to do with yours. Every strategy is built around how homeowners actually search for the trades.

Performeum is a newer agency, and we say so upfront. What you get instead: direct access to the person doing the work, full transparency every month, and a strategy built for your business from day one, not a recycled template.

SEO ranks you in traditional Google search results. AEO gets you named when homeowners ask AI tools like ChatGPT for a contractor. We run both together. Each one makes the other stronger.

No. The $1,500/mo covers our management. Ad spend goes straight to Google on your own card, set to your budget.

We're based in Los Angeles. We work with roofing, plumbing, and HVAC companies across the U.S.

A 90 day initial term, the minimum honest window for SEO and ads to show real signal, then month to month with 30 days notice. Every account, page, and asset stays yours either way.

Ready to Get Found First?

Book a free audit and see exactly where your marketing stands today. No pressure, no obligation.

Performeum Free Audit