Contractor marketing pricing is all over the place. Some agencies charge $300 a month and do nothing. Others charge $10,000 and bury you in reports. Here are realistic ranges, plus what we charge, so you can compare quotes with your eyes open.
Local SEO
Real Local SEO for one market usually runs $1,500 to $4,000 a month. That should cover Google Business Profile work, service and city pages, citations, reviews, and monthly reporting. Our Local SEO is $2,500 a month, or $3,500 with AEO (AI search) included.
Google Ads
Expect two numbers: a management fee and ad spend. Management usually runs 10 to 20 percent of spend or a flat fee. Ours is a flat $1,500 a month. Ad spend goes straight to Google, and for most single market contractors $2,500 to $5,000 a month is where results get predictable.
Review management
Usually $200 to $800 a month depending on how much is automated. Ours is $495 a month, covering review requests, monitoring, and responses.
Websites
A real custom contractor website typically costs $2,000 to $10,000 or more depending on pages and features. Ours start at $2,000 and scale with complexity. You should always own the finished site.
Red flags in any quote
- Long contracts with no performance check in
- Ad spend billed through the agency with a hidden markup
- No clear list of what gets done each month
- You do not own your website, ad account, or profile
Book a free audit and we'll show you exactly where you stand. No pressure, no obligation.